Lume

From stiff button-downs at work to nervous first dates, we’ve all been there. Unexpected perspiration is bound to happen anywhere, anytime. Whether it’s coming from your underboobs or crotch, you shouldn’t have to feel ashamed of your smells. With Lume’s stick deodorant, you can prevent odor on any part of your body, not just your pits. We saw the humor of the brand & these moments, and challenged ourselves to do our own take on stinking long-copy stinky situations.

CW: Alexa May
AD: Megan Ferm

RECOGNITION
2023 Silver Dallas Addy, Integrated Campaign
2023 Honorable Mention Graphis International New Talent Annual
Featured on Ads of the World